In the conception of KAMA’s branding, I wanted to create a high-end, modern, aesthetic while drawing elements from the Hindu culture.
In logo development, I wanted to create something strong & clear, but not void of concept. The intersecting lines within the logotype not only branch from the convergence of cultures in the design, but hold deeper meaning. Vertical lines are symbolic of strength, while horizontal lines are seen as peaceful. The intersection embodies so much of the Hindu culture, the origin of the name KAMA.
The brand is styled as bold yet minimal, and above all, luxurious.